Artificial Intelligence and Machine Learning

They are some of the great buzzwords of the digital age. However, they are far less daunting than they seem.

Basically, Artificial intelligence is setting a computer a task and giving it the means to achieve it. For example, if we asked a computer to give us all the possible routes for a newspaper boy to deliver 100 papers, it would crash as the number of options would take it light-years to process. However, if we give the computer an algorithm and all the relevant data, it will produce the optimal route in a short timeframe.

If this process can be delivered consistently and more cost-effectively than existing systems, then why not use it? Especially, if the program can use live data to adapt as the traffic, weather and customers change?

It won’t be perfect, the paper boy knows an unmapped shortcut, but if the improvement gain is substantial enough then it creates value. The important thing is recognising that this is a recommendation that has the ability for human beings to enhance and improve it rather than a definitive solution (as the makers of chatbots and editorial algorithms have painfully discovered).

At Miralis Data we develop applications using AI and machine learning to help solve your business and organisational challenges. We do it in a benevolent way and with a human-centered approach to delivering outcomes that understands the full implications of change.

To discuss how we can help please call us on 01524 68818 or email

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Trusted by leading businesses

  • Europcar
  • Coop
  • Routemonkey
  • BCA
  • VPS


Unlock huge savings by getting the most from your logistics resources via effective scheduling and management.

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Network Design

As your business has grown has your logistics network evolved with it? Our health check can unlock significant improvements and efficiency gains.

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Can you trust your business forecasting? We can improve your business models by providing more accurate forecasting enabling you to plan with confidence.

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Introducing an effective routing solution can increase efficiency levels by up to 10%. Our data analysis can lead to rapid deployment.

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Our highly configurable tool box of techniques helps simplify and improve often complex and difficult planning processes.

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Discover how our applied algorithms can make your business grow

Results we have achieved

annual cost savings following a major acquisition
saving based on 100 HGV fleet
annual cost savings by redesigning an existing logistics network

Solutions that have really taken off


We've built the algorithm brain behind some of the world's leading software

Over £1 million saved

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"CARGOMANAGER is used to plan loads and check stows of mixed products. It does in 10 minutes what could take a human nearly a day and feeds our work mix and pricing systems". Idem Papers.

Delivered best long-term solution

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"PALLETMANAGER enabled us to save £25,000 in distribution costs on just one of our hundreds of product lines" Mookie Toys

Substantial savings and improved service

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We’ll find the answers in your data

We’re so confident that we can find operational improvements through your data that we offer a free one day meeting and data evaluation. Complete the form below and we’ll be in touch.