At Miralis Data many of the finest brains in data analytics, algorithm development, modelling, simulation, artificial intelligence and machine learning are on hand to solve the key challenges in your business or organisation.

From some of the world’s largest companies to logistics businesses and start-ups to health trusts, we’ve worked to deliver huge productivity gains, competitive advantage, cost-savings, insight and improvements to the day-to-day operations of hundreds of companies and organisations. See Our Work for more detail.

If you’re interested in joining our team then have a look at our current vacancies or get in touch.

Mike Gibson
Commercial Director
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Dr Will Maden
Analytics Director
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Dr Matt Ruffoni
Technical Director
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Dan Lucy-Lloyd
Product Director
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Dr Uschi Weinberger
Business Development Manager
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Dr Murat Gunal
Associate – Simulation
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Prof Richard Eglese
Associate – Operational Research and Heuristics
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Dr Chris Savage
Associate – Logistics and Supply Chain Management
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Dr Ahmed Kheiri
Associate - Logistics Optimisation
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Mike Gibson
Commercial Director

Over the last 25 years Michael has constantly innovated, launched new and exciting products and services that others want, reshaped businesses, built great teams and grown companies and people.

As the Owner and Managing Director of the leading creative digital marketing agency Fat Media, he grew the company from a team of five to 68 with major national and international clients. There, he developed an interest in analytics, optimisation and using algorithms in digital platforms.

He then worked as a management consultant and non-executive director at 14 companies from music composition to security. After meeting Will, they created Miralis to exploit the power of the algorithms he’d developed to optimise logistics and supply chain.

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Dr Will Maden
Analytics Director

Will has over a decade of experience in delivering substantial productivity improvements, efficiency gains and saving companies millions in the process.

With a Doctorate in Mathematical Modelling from Lancaster University, where he focused on logistics, he worked as a Lecturer but quickly realised that his talent for analysing data, understanding the commercial models and writing algorithms to tackle complex logistical problems and improve performance would be a business in itself.

Bar a stint as a Director of British Car Auctions, Will has worked as a consultant with an array of companies making huge savings and efficiencies to their organisations. They include British Car Auctions, Europcar, Shell, Co-Operative Group, Routemonkey, Ford and Hoyer.

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Dr Matt Ruffoni
Technical Director

Matt is an experienced management consultant, data scientist and software engineer with a PhD in Physics and Chartered status from the Institute of Physics. With his wide-ranging experience working both within industry and academia, Matt is able to accelerate the transfer of cutting-edge R&D outputs into products and services that deliver significant value to our clients.

In recent years, Matt has collaborated with a wide range of high-profile national infrastructure owners – such as Network Rail, Transport Scotland and Thames Tideway – to help them exploit technical and data innovations to better operate their businesses. At Miralis, Matt is responsible for technical leadership within the business, shaping our advanced analytics and smart algorithms into customer-facing systems that allow our clients to unlock the power of their data to drive business improvement.

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Dan Lucy-Lloyd
Product Director

Dan Lloyd is a certified Scrum Master and Prince II Practitioner with nearly a decade of experience delivering complex technical projects across a wide variety of different sectors from large websites for multinational charities to integrated hardware/software systems for airport logistics companies.

He has worked for a variety of different companies including big and small agencies (Dentsu Aegis Network, Zone Digital, Cogent Elliott and Fat Media) and has worked with a number of startups to help architect technology solutions to match their business goals.

He is passionate about getting the most out of his team by creating a working environment that encourages collaboration, teamwork and open communication.

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Dr Uschi Weinberger
Business Development Manager

With a PhD from Lancaster University in Corpus Linguistics, Dr Uschi Weinberger understands how language and data can be used to help understand your business. She is Miralis Data’s Business Development Manager.

Uschi has also worked as a Health Economics Researcher for the University of Cumbria and Cardiocity Ltd, who develop medical devices for enhanced physiological performance monitoring, most notably for atrial fibrillation and blood pressure. Her work at Cardiocity involved researching the health and cost implications of mass screening programmes for all stakeholders in the health economy, as well as co-ordinating and securing funding for cutting-edge research projects.

Her years of experience researching and teaching at the University of Freiburg, Germany, and Lancaster University have helped her hone her analytical eye for detail as well as her people-focused approach to business life.

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Dr Murat Gunal
Associate – Simulation

Murat is an expert in discreet event simulation. After he gained his BSc at the Turkish Naval Academy, he went on to gain an MsC in Operational Research and later his PhD in Management Science at Lancaster University.

He’s worked on a number of projects including modelling hospitals for performance management, developing a generic warehouse simulation for a large UK company, contact centre modelling for a UK police force, and air defence simulation modelling for the Turkish Navy.

In addition, he worked in NHS hospitals in Lancaster, Manchester, and London, to map their healthcare processes. He also developed simulation models for pharmaceutical companies for health technology assessment. His view of simulation helped clients understand and structure problems, create solutions and implement these solutions successfully.

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Prof Richard Eglese
Associate – Operational Research and Heuristics

Richard Eglese has research interests including combinatorial optimisation using mathematical programming and heuristic methods.

He is concerned with applications to vehicle routing problems, particularly models for time-dependent problems and for problems in Green Logistics, where environmental considerations are taken into account to provide more sustainable distribution plans.

He is President of EURO (The Association of European Operational Research Societies) 2017-2018. He is also a former President of the Operational Research Society in the UK and is currently a member of its General Council and Chair of its Publications Committee.

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Dr Chris Savage
Associate – Logistics and Supply Chain Management

Recruited by Price Waterhouse, Chris spent 15 years doing logistics consulting, working in the UK, Hong Kong, Europe and Australia, before joining academia in 2002. Consultancy assignments ranged from systems analysis and mathematical modelling through project management and due diligence to interim appointments as IT and Operations Directors.

He then spent fifteen years at the University of Huddersfield, culminating in the post of Principal Lecturer for Transport and Logistics, including a three year secondment as Associate Professor at the Polytechnic of Namibia. Published research, often with international collaborators, has covered: pharmaceutical supply chains, vehicle routing and scheduling, third party logistics, transport geography, global logistics, logistics and trade in developing countries, supply chain relationships and high capacity vehicle impact.

In addition, he is the co-author of a number of logistics related publications and monographs as well as various journal and newspaper articles.

Holding qualifications in Biology, Management and Logistics, Chris is a Fellow of both the Chartered Institute of Logistics and the Higher Education Academy.

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Dr Ahmed Kheiri
Associate - Logistics Optimisation

Dr Ahmed Kheiri became an Associate of Miralis Data in 2019 as we collectively work on grant-funded research challenges in logistics optimisation.

Dr Kheiri is a Lecturer in Management Science (Operations Research) at Lancaster University Management School, Department of Management Science and actively involved in three of its research centres/groups: Optimisation Research Group, Health Systems Research Group, and Centre for Transport and Logistics. In addition, he is a member of the multidisciplinary Data Science Institute, Lancaster Intelligent, Robotic and Autonomous Systems Centre and STOR-i, an EPSRC-funded Centre for Doctoral Training in Statistics and Operational Research with substantial industrial engagement.

His research interests lie at the intersection of operational research and artificial intelligence, investigating flexible and general cross domain optimisation methods to solve combinatorial optimisation problem. He has designed and implemented intelligent, flexible, ready-to-use high level hyper-heuristic methods for decision support and applied them to a wide range of real-world problems.

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Trusted by leading businesses

  • Europcar
  • Coop
  • Routemonkey
  • BCA
  • VPS

Transport is the single largest cause of carbon emissions in Europe and the fastest rising source. If we are to achieve the net-zero target the transport industry has to act rapidly.

In all change there is opportunity. At Miralis we help leverage your data to optimise logistics, reduce transport costs and emissions, and create efficiencies.

We’ve saved our clients up to 30% of their logistics costs and we guarantee every customer a return on investment. To prove it we offer free benchmarking, so contact us and find out what you could achieve.

Logistics Optimisation

routing

Routing & Scheduling

Automating routing and scheduling can save up to 30% of your costs. Our benchmarking tools can show you how.

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network

Packing optimisation

You could be spending millions paying to transport the air in your boxes and the gaps in your packing. Our optimisation tools have driven savings of up to 20%.

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planning

Network Planning

Logistics networks evolve organically. We help you to plan growth and yield savings in time to customer, cost to serve and produce significant efficiencies.

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Discover how your data can generate up to 30% savings and reduced emissions

Results we have achieved

£2.5m
annual cost savings following a major acquisition
lorry
11%
saving based on 100 HGV fleet
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£2m
annual cost savings by redesigning an existing logistics network

Solutions that have really taken off

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Route Planning and Scheduling

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Pallet and Container Packing Optimisation

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Fleet and Network Planning

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We’ll find the answers in your data

We’re so confident that we can find operational improvements through your data that we offer a free one day meeting and data evaluation. Complete the form below and we’ll be in touch.